It takes an open mind to work as a product manager for a bicycle company. New ideas can come from anywhere, so everywhere is a good place to look. This doesn't preclude the product managers from having a favourite piece of inspiration though, and on this trip to Madison to talk web sites with the US team, I came cheek to saddle with the Hybrid bike product manager's.
The bike has a pretty cool story to go with it as it belonged to Chad's uncle, bought for him by his wife so he could put in his Porsche to use when he got to where he was going. On one occasion, the bike took it's owner to see Mr. Gorbachev speak when he was over here. Chad inherited the bike after his uncle died, and has remained an inspiration to him since.
I was a little disappointed as Chad took first a Soho 4 then a 7.9FX out of the car for himself and Brian, (Euro Marketing guy), then the Bridgestone folder for me. But as the ride around the town of Madison unfolded (sorry, couldn't resist), I began to appreciate the 12" wheeled wonder. Sure it was heavy, had the frame stiffness of a wet noodle and comfort a long way down the list of priorities, but it was fun. It could take kerb hops, keep up with the other bikes on the downhills, (although potholes were interesting), and was obviously a talking point for almost everyone we passed.
Quirkiness has it's moments and if all that it achieves is to raise a smile then that's enough, but when it gives inspiration too, it's gold and worth every penny.


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