Ahh, Marketing. Rubbing shoulders with famous athletes, dining out at another's expense, 'free' product to 'test'. It's all so rosy. Unless you're in marketing. The European Marketing Manager for Trek, an enthusiastic chap called Brian, is currently in Mexico ready to play his part in the world media launch of the new Trek Remedy. I'm already thinking Tequila, burrito's and, an obvious one for me really, boots.
Brian, however, is probably thinking, en-suite? Gym facilities? Room service? Why would he be thinking this? Because it doesn't appear his room is actually attached to anyt
hing. Hopefully this won't put him off having a great time riding the Remedy.
And hopefully, he'll be well rested enough to tell the rest of us in Marketing how cool the new Remedy really is. (No, I'm not bitter that I couldn't go!)
